PortfolioCentriX
The institutional investor’s solution to researching, managing, and trading alternative funds.

The alternative investment world is no longer fragmented, secretive, or illiquid.
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Simplify delivers a tightly integrated portfolio management experience with normalized industry data. Designed for Pensions, Endowments, Family Offices and Sophisticated Investors worldwide.
PortfolioCentriX provides a “next generation” approach to the problem of integrating quantitative and qualitative data across front and back office operations.
DataCentriX is the largest database of “active only” funds in the industry. We cover over 14,000 vehicles and share classes along with 18,000 investment management companies.
The mission of Simplify LLC is to deliver a simple yet robust suite of web-based software solutions to transform, modernize and democratize the alternative fund and private equity ecosystem. Founded in 2011 by Brian Shapiro, Simplify continues to expand and transform the industry.
Chief Executive Officer
Finance professional took road less traveled after start as equity analyst at Lehman Brothers. Jumping ship in 1995 and heading to a technology firm that eventually produced what became the most successful hedge fund accounting system (Advent Geneva). Brian then went on to found his own firms providing host of services to industry leading hedge funds, fund of funds, prime brokers and administrators. He’s pioneered many of today’s commonplace services including; outsourced ODD, hedge fund certification, and multi-prime brokerage operational constructs. After selling those firms and still itching to put his mark on the alternatives industry he founded Simplify, and set out to build a universal solution for investors and managers who believe the light of transparency will breathe life into the business, and eliminate the worst friction point in the industry.
Once you sign up, we will be in touch within the next business day to set up time to demo the products and answer any questions that you may have.